Wave After Wave: The Story of Flipkart

Surfing has been one of my favourite experiences so far, or rather trying to surf, nevertheless I still love it. When I stepped onto that beach for the first time with a surfboard in my hand, I thought it was going to be a breeze and that I'll be surfing in no time! Little did …

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Relationship Marketing: eBay’s Lethal Weapon

The age of technology has influenced the world in multiple aspects. According to the 'Experience Economy Theory' by Joseph Pine, the world of marketing has changed over the years and now, we currently live in the ‘Age of the Customer’. This has caused a paradigm shift in the world of marketing making relationship marketing a necessary …

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