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Relationship Marketing: eBay’s Lethal Weapon

The age of technology has influenced the world in multiple aspects. According to the 'Experience Economy Theory' by Joseph Pine, the world of marketing has changed over the years and now, we currently live in the ‘Age of the Customer’. This has caused a paradigm shift in the world of marketing making relationship marketing a necessary …

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A Simple Marketing Guide for a Student Production House: The External Aspect

The previous article on 'A Simple Guide for a Student Production House: The Internal Aspect' focused on how to internally market a student production house - in the easiest and best way possible. Let's now take a look at how the external aspect can support your production house. Consolidate Your Position Being student-run production house …

Continue reading A Simple Marketing Guide for a Student Production House: The External Aspect

A Simple Marketing Guide for a Student Production House: The Internal Aspect

As mentioned in my previous post titled 'A Simple Marketing Guide for a Student Production House: Introduction', there are a few simple internal and external aspects to how students can market their production house effectively. This talks about three systematic approaches that you could conduct from an internal standpoint. Identify Internal StrengthsYour production house contains …

Continue reading A Simple Marketing Guide for a Student Production House: The Internal Aspect

A Simple Marketing Guide for a Student Production House: Introduction

Is the pressure of being a university student holding you back from strategically marketing your production house? Being students and trying to market yourselves alongside the pressure of assignments and other ‘work’ is quite achievable. You could still find the time to post your content on Twitter, Youtube and every other social media platform you could …

Continue reading A Simple Marketing Guide for a Student Production House: Introduction